Got The Bottle?

The Brief: 

Create a brand experience for Heineken that cuts through the noise and gets audiences to make fresh connections, and culturally connect across boundaries and borders to make a fresher world and inspire togetherness and joy. Articulate Heineken’s proposition of creating a ‘fresher world’, and where people are likely to connect, and how you can bring Heineken to the forefront. 

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Working to the brief set by Heineken in partnership with the D&AD New Blood Awards competition, the campaign presented is that of promotional bottles of Heineken that will include dares and challenges underneath the caps, encouraging drinkers to have some fun and let themselves go, allowing people to get together and connect with no boundaries.